Special Issue: Huge Marketing News from OpenAI’s Dev Day

Good morning.

Today’s a special issue of Bionic Marketing everyone.

OpenAI had its 2023 Dev Day on Monday and made some huge announcements I’d like to cover. 

True to this newsletter, I’ll be focusing mostly on what this means for online marketing and with a few other business angles as well. 

OpenAI’s developer keynote was attention-grabbing, and it continues to become more of a consumer tech company as it releases more technology and advancements to the public.

OpenAI seems to be leading the way in becoming a game-changing tech company, and first up on the list of game-changing is their introduction of Custom GPTs. 

In simple terms, Custom GPTs are custom versions of ChatGPT that are unique to what users instruct them to do. They are implementable in everyday life as well as business.

At this moment, it has barely been a couple of days and there are already some insane results being generated. 

The use of these in your marketing could be extremely useful for implementation in tasks and automation.

Custom GPTs are rolling out to chatGPT Plus users in the near future so the wait shouldn’t be too long. If you want to get excited about it, read this list of 9 things you should know about OpenAI’s update and their use cases.

A great example of a GPT is Rowan Cheung’s “X Optimizer GPT” which fine-tunes posts and optimizes posting times for the best engagements.

Here are a few pictures of the user interface and interactions with it:

From this, he has now created his own AI tool from scratch with a few simple inputs and his X data, all in a very short amount of time.

And you can do the exact same thing, even if you don’t know any code or even understand how ChatGPT works. Just follow the example, modify, and hit play.

This looks like the next generation of creating AI assistants without coding.

Will builders turn custom GPTs into SaaS’s?

To finish off custom GPTs coming directly from the Dev Day is a video of @sama creating a custom GPT in less than 4 minutes

So, what does it mean for marketing?

Let me give you a snapshot.

SEO ranking? Done.

Social captions? Done.

Making these tools is only becoming easier and easier.

And if you can describe what you want, in natural language, you can have it made.

I spoke about this earlier this year.

I said a lot of things earlier this year (and the past 3-4 years) that is coming true.

(For one, you using AI is not even an unfair advantage. Anyone can make these tools in minutes. Including your competitors).

That’s not because I’m particularly smart. I’m probably the dumbest guy in AI.

But if you have even a fundamental understanding of AI and Machine Learning, and a big dose of imagination, the future starts opening up for you.

Alright, now that you’re briefed and in the zone, let’s get into the rest of it.

In today’s issue:

• OpenAI Introduces GPTs

• Creating a Custom GPT in less than 4 minutes

• GPT-4V API

• GPT-4 Turbo with 128k Context

• Assistants API

• New Modalities in the API + Reduced Pricing

Let’s dive in.

BIONIC JUICE

GPT-4V API

ChatGPT also rolled out a new ability to analyze pictures with its new GPT-4V API.

This could be used to analyze different forms of marketing as it can analyze any picture you input and answer any questions about it.

You can easily use this to analyze any of your marketing, like ads, landing pages, sales pages—anything—and get a full analysis plus recommendations back.

The key? The instructions you give it. Follow a template or framework for analysis and you’ll get something useful back.

Here is a perfect demonstration of this tool analyzing a screenshot of bone structures, math problems, and real pictures.

Using this to take screenshots of creatives, ads, or copy on your competitors' websites could be a great use case for analyzing and studying competitors’ different tactics and implementations.

I see this being used along with custom GPTs in order to create bots or automated tools for companies to study their competition and create breakdowns of their content and marketing, without having to dedicate any human resources to that.

A common theme I keep thinking about when seeing the new features released on Dev Day is how many jobs these new AI tools and GPTs will replace in the near future.

GPT-4 Turbo

GPT-4 Turbo is more capable than the previous version of GPT-4 (released in March) and has knowledge of world events up to April 2023.

OpenAI says that with a 128k context window, it can fit the equivalent of more than 300 pages of text in a single prompt.

OpenAI is also offering GPT-4 Turbo 3x cheaper for input tokens and 2x cheaper for output tokens compared to GPT-4. OpenAI plans to release a stable production-ready model in a few weeks.

People are already finding ways to go faster than Turbo by using it along with Custom GPTs as well. What does this mean for marketing? Faster outcomes.

Assistants API

The Assistants API is a new way OpenAI allows you to code and build AI assistants within your own applications (Sounds like the custom GPTs right)

The difference here is that it introduces coding to the mix, but to help with that OpenAI has released some simple guiding steps. I’ve included an example image of one, so if you’re interested you can click the above link and head over there to read the rest.

Once again with the same theme for marketing, you’ll have to wait until this is released to the public in a non-beta version to use it yourself, but I’m 99% sure it’s already been released by the time this email has been sent).

New Modalities in the API

GPT-4, DALL-E 3, and TTS have all received new modalities with this update.

The main significance of all these modalities and especially Dev Day as a whole is the decrease in pricing. With all the new releases and technology these features are only getting cheaper for consumers and businesses (which is good for us here at Bionic Marketing).

DALL-E 3 has especially reduced in price, making it cheaper than before to produce useful images for your marketing campaigns and creatives.

THE LAST BYTE

These significant updates and improvements in AI shouldn’t be surprising.

As brought to light by @cwolferesearch on X, the amount of money invested in AI research over time is the exact reason why AI is making such large improvements. 

These new updates are the product of long-term investments into fundamental AI research and a unified commitment of the OpenAI team to creating AI tools that have the best uses for the public.

Look at it from my perspective:

Finding a few different billion-dollar AI investments to highlight each week for my newsletters isn’t hard, which shows there isn’t a shortage of money being poured into AI by large tech companies.

I see the future holding strong with continuing AI investments, and I hope this information gives you a clue as to what’s new in AI this week as I know it’s going to be useful to everyone no matter what field you’re in.

More goodies (and prompts) to come in the next regular issue, stay tuned.

Talk soon,
Sam Woods
Editor