Issue #9: Historic week in AI, GPT-4 details, AI Copilots for Marketers, prompts for YouTube scripts
Last week was crazy.
And not just because of GPT-4.
Here’s last week at a glance:
Stanford released Alpaca 7B, which is similar to GPT-4 but can run on much smaller devices, like a smartphone.
GPT-4 is released to the public (after being tested by select partners for months).
Anthropic launched Claude, an AI chatbot “that’s easier to talk to” and produces “less harmful content.”
Google is adding Generative AI tools to Workspaces (Gmail, Docs, Calendar, Meet, and so on).
AdeptAI raised $350 million as part of its Series B to develop an AI assistant that can turn text commands into sets of actions. This could take care of repetitive marketing tasks for you, eventually.
Midjourney v5 was released. This update can create breathtaking photorealistic images—and better hands! Image creation for marketing will never be the same.
Microsoft introduces 365 Copilot for apps like Word, Excel, PowerPoint, Outlook, Teams, and more.
It’ll be interesting to see use cases for everything in the next few months.
First though, we’re putting together a special issue on how to use GPT-4 for marketing, stay tuned.
In today’s issue:
ChatGPT prompts for YouTube video scripts.
Consumer-behavior analytics, with AI.
AI-powered videos are becoming the “next big thing”.
Using ChatGPT for stories in your marketing.
Let’s dive in.
So far, I’ve shared mini-tutorials on how to prompt for LinkedIn and Instagram.
Next, let’s do a mini-tutorial on:
ChatGPT Prompting for YouTube Video Scripts
YouTube videos are all about capturing attention fast (within the first 15 seconds) and then repeatedly delivering value throughout the video to keep people watching.
The best way to incorporate ChatGPT into the process is to start with your title, generate your script with a single-prompt framework, refine each part of it, and then edit manually.
Here’s how it works:
Prompt #1: Start with Your Title
Start with perfecting your title, since that’s what’ll get viewers watching the rest of your video. It’ll also, of course, influence the content of your video.
Here’s a good prompt to start with:
Write 5 surprising, unconventional title options for a YouTube video about X.
I’m testing this prompt using the topic “how to plan a vacation to Mexico.” Each output gives me a potential video title and an accompanying hook.
Here’s my favorite: "Off the Beaten Path: Discover Mexico's Most Unusual Attractions!” It sounds like it might stand out from other videos on this topic.
With that taken care of, we can generate the rest of the script.
Prompt #2: Prompt Script Framework
ChatGPT can create a serviceable YouTube video script with a simple prompt:
Write a YouTube video script for X
This prompt gives me a decent, concise starting point, but here’s the issue—the output is surface-level and generic.
It gives me boilerplate statements like “Each destination offers something unique, so it’s important to research and choose the one that suits your interests and budget.”
Because I’m not telling ChatGPT exactly what I need, the output is unpredictable. And it ignores the art of YouTube scripts—holding viewers’ attention.
A better single-prompt approach is this:
Write a YouTube video script about X. Use the following structure: Hook (surprising or fascinating to capture the viewer's attention), Introduction, 5 Body Sections, Summary, Call to action. Each body section should include a surprising or fascinating fact and specific examples.
Now that I’m telling ChatGPT what I need at each step, I’m getting a pretty decent hook (”From an island filled with creepy dolls to a castle made entirely of coral, this video will show you the side of Mexico that most tourists miss.”) and a solid structure.
Prompt #3: Introduce Pattern Interrupts
The average viewer only watches about 50-60% of your video.
If you want to keep people around, you need to continue to entertain, surprise, and add value.
Pattern interrupts are one way to do this.
They create visual and topical transitions to your video in a way that keeps viewers engaged.
Consider adding pattern interrupts to your script with the following prompt:
Rewrite the above script, but introduce pattern interrupts between each body section.
This makes your script more dynamic with frequent scene changes and transitions.
Here’s an example:
“Pattern Interrupt: [Scene cuts to a group of monkeys playing on the beach] Narrator: ‘Mexico's natural beauty is truly breathtaking, and sometimes, the unexpected finds you. But for our next stop, we'll be venturing into a world of surrealism and mystery...’”
For more dynamism, let ChatGPT suggest where you can jump in with side comments:
Rewrite the above script, but interject with narrator comments
Next, move on to the rest of the script.
Prompt #4: Expand the Body
Now that you’ve got a solid starter script, it’s time to flesh it out.
Keep in mind that—on average—people speak at a pace of about 140 words per minute.
If you want to keep your video to the 6-12 minute YouTube-length sweet spot, keep each body section in your script to around 140 words.
If ChatGPT outputs less than that, use the following prompt:
Expand the below video script to around 140 words, adding surprising and fascinating details and examples.
That’s it for now.
You’ve got a compelling YouTube video script. Read the script out loud to see if it feels natural in your voice. Edit to add your unique perspective and voice wherever needed.
And keep using ChatGPT to tweak, refine, and expand each section—until you’re ready to hit record.
AI-powered video marketing is quickly becoming the “next big thing”.
And text-to-video tools are popping up left and right.
We’re not talking about Netflix dramas or Hollywood blockbusters generated by robots.
Multiple companies are already making moves to make the most of AI’s video marketing potential.
Amazon is building its own AI-powered marketing suite. As it stands, their tech is based around intelligent product recommendations and auto-generated product descriptions.
They’re even taking it one step further with efforts firmly in the motion graphics space—aimed at boosting their advertising strategy.
This comes from recent intel that audiences reached by ads by both video and Amazon recommendations are 16 times more likely to make a purchase.
Likewise, Meta’s upcoming Make-A-Video is strategically taking full advantage of the TikTok craze that took the world by storm in the past two years.
And Google’s Phenaki is looking promising. From a simple text input, it promises to generate realistic videos using their vast resource of open-domain data.
Users with access to Phenaki are already using it to create entire movies.
It’s fair to say generative videos will define the future of content creators and brand influencers.
Here are a couple of options to get you started:
Veed.io: Another simple platform. It also provides a selection of templates. The final videos are generated automatically based on the data entered, including text, photographs, and video. It also allows for the customization of text, colors, fonts, music, and other elements to produce videos.
Fliki: One of the better AI video creation platforms that converts text into videos with AI voices. With the use of lifelike voices, it can produce videos from scripts or blog articles.
Now, who’s stacking bills?
$50M: Mutiny is shaking up the marketing world with its cutting-edge technology. Using AI to personalize website copy and convert ad clicks into revenue, the latest funding round speaks volumes for this startup’s potential.
$28M: Consumer behavior analysis tool Entropik seamlessly combines surveys, qualitative research, online panel & patented emotion for any and all marketing & product organizations' needs.
$8M: Rembrand AI enhances any viewer's experience by seamlessly integrating branded products into video content. Inventive, imaginative and innovative, this approach is going to transform the advertising industry.
There’s no shortage of AI tools, whether or not they’re actually, truly, AI-powered.
We predict, however, that most tools will fail within the next 10 months.
Not only are many of them becoming redundant, but they’re built as a tool in search of a use case. They’re hyped and used for a while but then abandoned because they’re not solving a hard enough problem (or any problem at all).
For now, here are a few worth your time:
🤖 Need to create compelling mobile content in seconds? Do it instantly with Piggy Magic.
With just a quick prompt, the tool instantly delivers mobile-optimized, visually stunning slides.
Great for storytelling, product visualization or simply convincing your friends and family.
Even better? The slides are all CRO-conscious and stylishly navigable, with instant QR codes created for each output.
Piggy Magic's customers have generated over $6 million in monthly recurring revenue, and counting.
Speaking of video, tools like Zoom, Teams or Meet are great.
But, unreliable internet connections and low-quality microphones can make the whole experience pretty annoying.
🤖 Not anymore, with Fireflies.ai.
This powerful platform conquers the struggle of trying to keep up with important video calls that suffer from poor bandwidth and reliability.
This AI note-taking tool:
Records calls, complete with a searchable transcript.
Transcribes and translates speech.
Analyzes voice conversations.
Generates action points, outcomes and minutes.
Additional features like Soundbites, Threads, Embed, and Reactions take virtual voice conversations to the next level.
Finally, curious how you could build your own AI-powered tools?
🤖 NoCode.ai has the perfect solution, and it’s for those with no-code experience.
Code is generated from plain text instructions, making it easy for anyone to bring their creative ideas to life. The tool quickly and easily transforms any vision into reality, without ever having to write a single line of code.
THE LAST BYTE
When you think of AI for video content creation, stop-motion TikToks, and lyric videos may come to mind.
However, there’s a lot more to it than that. Video generation is far more than simple visuals and funny short clips—there is a script, an idea, a reason.
Concept art is a given—think Dall-E, Nightcafe, Diffuse.ai—the tools that sprang generative technology into the current zeitgeist.
But it gets better.
You can use an AI to conjure up characters, come up with a plot outline and even write the first draft.
Even better, you can put these personalities into specific situations.
One great example is Joel Klettke’s ChatGPT prompt.
It’s a hilarious tale of an arrogant gameshow contestant, who drives a fictional host to exasperation with his consistently wrong (but hilariously confident) answers to SEO-themed questions.
See for yourself:
Now ask yourself:
What stories could you script with ChatGPT and use in your marketing?
Why not do an The Office style episode for a day in the life of your work (complete with your team, dialogue, scene, plot, and so on)?
See you next week,