Issue #10: AI for marketing creative, Twitter prompts, 27 statistics
Now that you know everything about GPT-4 and plugins…
Let’s review another big AI news week that matters for marketers.
Google makes Bard available, though only to personal email accounts at the time I’m writing this (if you have a Workspace account, sorry, you’re out of luck for some reason).
Technically, it’s as capable as ChatGPT but my first impression of using it: meh.
It seems to have filters cranked up to 100 and it’s not producing very good output because of it. I think Google is so worried about Bard saying the wrong thing, that it’s not particularly usable right now.
We’ll see if that changes.
Images, visuals, and all kinds of creative assets for marketing are about to explode even more.
Aside from Stable Diffusion and Midjourney v5, you now have:
You can now create an image simply by describing the picture you want to see.
It looks like access is given on a rolling basis, so you might need to wait a few more days until you can use it, if you can’t already.
Adobe announces Firefly, focused on the generation of images and text effects.
Interestingly enough, Adobe will introduce a “Do Not Train” tag for creators who do not want their content used in model training.
Canva’s AI adds a ton more features, on top of their existing Text-to-image and Magic write.
You can now get personalized templates, draw anything with shape recognition, align video footage to music and audio, generate presentations, create animations, and much more.
Creating assets for any campaign or funnel is now 10x easier (and perhaps cheaper) than ever before.
And we’re only getting started.
In today’s issue:
ChatGPT prompts for Twitter Tweets and Threads.
More marketing ChatGPT use cases (10 examples).
Is the AI race speeding up or slowing down? Interesting take.
AI-generated masterpiece at the Museum of Modern Art.
27 statistics about AI marketing.
Let’s dive in.
So far, we’ve covered basic prompts for LinkedIn, Instagram, and YouTube to get you started.
Today, we’re looking at Twitter prompts.
ChatGPT Prompts for Tweets and Twitter Threads
Not long ago, I would have told you that one of the biggest benefits to using ChatGPT for tweets is its unparalleled ability to shrink (nearly) any idea to 280 characters or less (the limit for tweets).
But in 2023, Twitter increased its character limit to 4,000 characters.
Still, Twitter has a culture of brevity.
So, keep it short.
That means that the most helpful ChatGPT tweet prompts involve:
Summarizing a concept into its core idea for tweets
Organizing complex thoughts into threads
Writing clearly and concisely
To illustrate the effect of these tweet prompts, I’ll test each of them on the US Declaration of Independence—a 1,335 word document.
Tweet Prompt #1: Short and sweet:
Use clear and simple language. Write in short sentences. Summarize to 100 words or less.
Comment: This prompt boils your ideas down to their essentials. (It shrunk the US Declaration of Independence to 112 words.) It’s functional, but doesn’t add style.
Tweet Prompt #2: Casual
Write in a casual style, as if you were explaining something to a friend. Use short sentences. Summarize to 100 words or less.
Comment: Tends to give a hyper-casual output (“Hey there! So the Declaration of Independence was written by a bunch of people in America way back in 1776…”). Useful for taking something dry and making it relatable.
Tweet Prompt #3: Choppy
Write in short, choppy sentences filled with meaning. Summarize in 100 words or less.
Comment: This turns your ideas into something resembling slam poetry. Here’s an excerpt—“No more Britain. We're free. God-given rights. King George's terrible rule. We've tried to work it out. He wouldn't listen.”
Tweet Prompt #4: Problem-Agitate-Solution
Write in short, persuasive sentences. Convince your audience to take action using the PAS copywriting technique. Summarize in 100 words or less.
Comment: When you want your tweets to inspire action, PAS is a great start. Excerpt: “Problem: The British government has been oppressive and tyrannical towards the American colonies. Agitate: The colonists have suffered repeated injuries…”
Tweet Prompt #5: Famous Author
Use Douglas Adams' writing style. Summarize in 100 words or less.
Comment: ChatGPT doesn’t do well with too many prompts at once. So if you can find a good analog to your style among well-known writers, it’s a great shortcut. Pair that with a prompt to keep your word count low, and you’re on your way to a memorable tweet.
How about prompts for Twitter Threads?
A Twitter thread is organized a bit like a blog post—but the hook is the most important part, since readers have to actively click on it to read the rest of the thread.
Most threads are structured into a hook, introduction, body, conclusion, and call to action. Each individual tweet within the thread should focus on a single, easily digestible concept.
Fortunately, ChatGPT excels at this.
Here’s a prompt you can use to break any concept into a Twitter thread:
Convert X into a 7-part Twitter thread following this formula:
Call to action
Keep each section under 80 words.
Here’s the hook it generates (again using the US Declaration of Independence example):
1/7: Hook It's not often a document starts a revolution, but that's what the US Declaration of Independence did in 1776. Let's dive into this historic document and see what makes it so powerful.
Given how important the hook is, I’d love a few more options.
To get more hook options, just prompt ChatGPT:
Give me 5 fascinating, interesting, clickable Twitter hook options for X.
Here’s the easiest way to start:
Find a prompt that emulates the style you want.
Use ChatGPT to boil your ideas down to their essence for tweets.
Use Thread and Hook prompts to create epic, retweetable threads.
You can maintain your style—you don’t have to lose what makes you unique.
But ChatGPT prompting can take you from zero to 95% of the way there almost instantly, saving your creative stamina for the personal touches that help you stand out.
The guide has specific AI suggestions for each use, along with potential prompts and case studies, so you can get started right away.
With all that said:
Will things speed up or slow down?
Some believe the global AI race should slow down.
It would hardly be a bad thing. The constant back-and-forth between Google, Meta, Microsoft and Amazon has consistently dominated the headlines.
Are we hitting a ceiling soon?
Google's Bard made a factual error during its first live demo, leading to a 7% drop in Alphabet's shares within hours.
And, as Microsoft integrates GPT-4 across its product suite, they’re confidently reestablishing itself as a prime Google competitor: Google Docs, Slides and Sheets could be the next to go.
Hopefully, no matter who “wins” amongst the giants, the opportunity for us mere mortals to leverage AI continues.
Traditional artists, graphic designers, and 3D modelers are starting to realize the creativity potential made possible by AI.
Unsupervised, the first AI-generated masterpiece is in the spotlight at New York’s Museum of Modern Art.
The installation has gotten more views than that of Van Gogh’s The Starry Night.
But that’s not because attendees are admiring the craftsmanship and intricacy of the art. Rather, they’re inspired by it… and that’s about it.
It’s all about discernment.
After all, no one wants to argue with robots for refunds, or battle against an AI to deliver their missing Amazon parcel. The last thing any customer wants is an infuriating conversation with an unhelpful AI-powered helpdesk.
AI can be so much more. In marketing, its uses have already proved infinitely financially viable.
The future marketing executives, advertising leads and senior R&D managers will be those who make the most of AI.
$8M: Israel-founded GlossAi creates videos for marketing and product organization needs by combining various techniques like deep learning and natural language processing.
$4M: Instill AI has caught the attention of DeepMind, who have supported their latest funding round. The tool translates unstructured data such as images, videos, audio, and text into uniform information to be relayed into neural networks.
$6M: Building on a year-on-year 3X growth is Akia. The app streamlines customer communication and automates routine tasks, freeing up time and resources for other critical business operations.
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Plus, its intuitive interface makes it a breeze to use.
The suite comes with several tools, so you can seamlessly translate valuable conversations into accessible data:
AI-generated user insight database.
Tailored research reports.
Customer chat transcriptions.
🤖 Peachly AI combines cutting-edge AI technology with human expertise to create, target, and optimize ads on Facebook, Instagram, and Google, all while boosting your ROI.
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Optimized for WordPress, the highly intuitive bot widget can be easily installed on any web-based technology.
The chatbot also analyzes chat data in real-time, so you can instantly gain valuable insights into your customers' needs.
THE LAST BYTE
Naturally, no one and nothing can predict the future.
But, we can observe trends, and use them to make educated guesses about where we’re headed.
Here are 27 statistics about AI marketing, and what it may resemble in a few years’ time:
How are you going to leverage AI? You should be actively thinking about this and exploring tools and use cases.
It’s still “early” and there’s still time—but the first-mover advantage will be over soon.
See you next week,