7 Free Bionic Prompts worth $299+

Good afternoon.

I’ve got 2 things for you today:

• Open Office Hours on Wednesday, August 2nd (next week) at 4pm (Eastern).

• Prompts you can use for analysis, optimization, exploration, and drafting landing page copy.

Last time I did an Open Office Hours, people seemed to love it.

It was a mixture of discussion, prompts, and Q&A (watch the replay here).

So, I’m doing another one.

This time, it’ll be more of the good stuff, like Prompts and Q&A.

And, I’ll be going deeper into different kinds of AI Workflows.

This is anything from prompt stacks to using tools like Zapier or Make, to have GPT-4 (and others) do tasks for you.

It’s like a simpler “AutoGPT” without the need for coding, Javascript, Python, or anything else.

These Workflows can help with not just marketing but with all sorts of operations for any business.

Like last time, it will be recorded (and you’ll receive an email when the recording is posted if you sign up).

Cool?

Cool. Sign up here if you want to join us or get the recording.

Now, a bunch of prompts for you that I could probably sell together with instructions and walkthrough for maybe $199? $299?

Maybe more, who knows.

But as a subscriber, you get them free today.

Let’s dive in.

BIONIC JUICE

Prompts are both worthless and valuable at the same time.

Because it’s all language and words, prompts are also infinite.

There are a hundred different ways (or more) that you can have ChatGPT produce anything from marketing strategies to Google ads, and everything in between.

So, they’re worthless on their own. Because there’s no one single formulation of a prompt that will always produce the same output, every single time.

But they’re valuable in that if you learn how to structure a good prompt, and understand that you’re engaging in a conversation (a chat)—you can consistently get great output.

For marketers and copywriters who still struggle and find themselves rewriting most of what ChatGPT is giving them, I’ve got one thing to say:

You’re probably missing a few key pieces that make up a good prompt—and that makes the output worth your time.

The 1-3 sentence prompts you see online everywhere are worthless.

But the prompts (and prompt stacks, flows, or sequences) I’m sharing below will show how you can start creating your own prompts.

In the long run, you’re better off being able to write your own prompts. It’s a valuable skill.

I’ve got over 1,800+ prompts (long ones, not those silly 2 sentence prompts) that I’ll probably share more of.

But they’re also worthless, in some ways.

Why?

Because updates to LLMs like GPT-4, filters, restrictions, ChatGPT becoming “dumber” for some things, all mean that prompts go in and out of usefulness.

There are no single magical prompts that last.

A long prompt that works great now will probably stop working as well a few weeks or months from now.

And if all you’ve ever learned was how to copy and paste text into ChatGPT, you’re back to square one.

But if you understand the structure of good prompts, and how to engage in a process to get the output you need—you’ll never have to pay for prompts again.

I’ve said it before but I’ll say it again:

Good prompting is just good communication. If you can explain what you want to see done, with context, details, and instructions—you’re good to go.

One last note before I get into it:

You see marketers everywhere trying to give their prompts a cool sounding name.

I’ve seen “Super Prompt”, “Mega Prompt” and everything else in between.

For fun, I thought I should call mine GIGA PROMPTS!

But then I settled on something that’s on-brand for Bionic Marketing:

Bionic Prompts.

(Don’t take it too seriously).

It kind of works because these prompts require human interaction and adjustment.

If you bring nothing to ChatGPT and go in cold, you will get crappy output.

But if you bring your information, context, and details—you’ll get excellent output.

Here are 7 prompts, covering different topics like:

• Bionic Prompt #1: Feature → Benefits → Dimensionalize Table

• Bionic Prompt #2: Unique Mechanism

• Bionic Prompt #3: Upgraded Avatar Profiling Research

• Bionic Prompt #4: Plutchik’s Emotion Analysis to Copy

• Bionic Prompt #5: Symptom Escalation & Offer Solution

• Bionic Prompt #6: Solution To Metaphor Chain

• Bionic Prompt #7: From Conflict to Landing Page

For all of these, where you see instructions in ALL CAPS, that means you replace the ALL CAPS with your specific details (without the ALL CAPS).

You’re meant to run these prompts as a stack, one after the other.

I recommend using GPT-4 (via ChatGPT), but GPT-3.5, Claude and Bard can work, too.

Cool?

Oh, also, because lots of people have straight-up ripped prompts from my AI Copywriting Workshop (as in, copy and keep exactly the same prompt with no changes but putting their name on them):

These Bionic Prompts are released with a CC BY-NC-ND 4.0 license, which means you are free to share them with attribution (Sam Woods and Bionic Marketing). But you’re not allowed to sell them in any way or form, or create derivative works.

With that out of the way, let’s get into it.

Bionic Prompt #1: Feature → Benefits → Dimensionalize Table

Expand your product or service offer by dimensionalizing the features and benefits.

Prompt Template:

You’re an expert product and market researcher. You’re inventive, creative, and excellent at finding unique combinations, discoveries, and breakthroughs on the topic of INSERT THE PRODUCT, SERVICE TOPIC OF YOUR OFFER. You are not generic and your output isn’t generic. Any information you find and any text you use to explain is advanced, specific, detailed, novel, and uncommon.

First, you will receive context for your task. Then, you’ll receive your task.

Here’s context for your task: INSERT DESCRIPTION OF YOUR PRODUCT OR SERVICE HERE, WITH DETAILS ON WHAT IT IS, VALUE PROPOSITION, PROBLEM SOLVED, FEATURES AND BENEFITS, CLAIMS, PROOF, OR PROMISE

Now, here’s your task: Breakdown, explain, and give a detailed and comprehensive description of the product, which are like features. Then, include what Problem the Features solves, Benefits of each Feature, and then Dimensionalize the Benefits by painting word pictures of all the ways the prospect will experience and enjoy that benefit.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #2: Unique Mechanism

Run this if you want to give your offer a Unique Mechanism. This is the part of your offer that delivers on the promises you make, like your unique method, process, “secret sauce”, and so on.

Prompt Template:

You’re an expert product and market researcher. You’re inventive, creative, and excellent at finding unique combinations, discoveries, and breakthroughs on the topic of online marketing strategies that increase conversions, sales, and profit. You are not generic and your output isn’t generic. Any information you find and any text you explain is advanced, specific, detailed, novel, and uncommon.

First, you will receive context for your task. Then, you’ll receive your task.

Here’s context for your task: INSERT DESCRIPTION OF YOUR PRODUCT OR SERVICE HERE, WITH DETAILS AROUND WHAT IT IS, VALUE PROPOSITION, PROBLEM SOLVED, FEATURES AND BENEFITS

Breakdown, explain, and give a detailed and comprehensive description of how each chapter of my product works, step by step. This is the Unique Mechanism of my product.

Your description must contain the problems that are solved, the actions taken to solve those problems, and specific examples of the outcomes and new life someone can experience from my product.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, give me 5 unique-sounding terms, nicknames, metaphors and analogies that describe the Unique Mechanism for each chapter. Group them by theme and they must sound fascinating, intriguing, and like they’re a new breakthrough discovery in the field.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, describe how each Unique Mechanism works and include a real-world example of how it works and what outcomes someone can now experience. Be descriptive, detailed, pictorial, and expressive.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #3: Upgraded Avatar Profiling Research

Use this to profile your Avatar with their Heaven vs. Hell, Pains vs. Gains, See, Say, Hear, Do language.

Prompt Template:

You're an expert on human emotions, behavior, and language. In addition, you’re a trained market researcher and an expert in your field. You can easily and expertly detect human behavior, thoughts, and needs based on language and you can express it clearly, intensely, and with true empathy.

First, here’s context for your task:
- Product: INSERT DESCRIPTION OF YOUR PRODUCT OR SERVICE HERE, WITH DETAILS AROUND WHAT IT IS, VALUE PROPOSITION, SOME FEATURES AND BENEFITS
- Avatar: INSERT DESCRIPTION OF YOUR AVATAR, WHO THEY ARE, THEIR NEEDS, DESIRES, BELIEFS, HOPES, FEARS, STRUGGLES

Next, here’s your task: Answer these questions in detail, with specific, pictorial answers that clearly explain and use real-world examples. Answer in bullet format.

Heaven vs. Hell
- What does hell look like for them, without my product?
- What would heaven look like for them, with my product?

Pains vs. Gains
- Pains: What are their fears, frustrations, anxieties?
- Gains: What are their wants, needs, hopes, dreams? 

See, Say, Hear, Do
- What do they see in their marketplace, environment, and others doing?
- What do they say to themselves and others?
- What do they hear from family, friends, colleagues, strangers?
- What are they doing that’s not working and instead is making things worse? 

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #4: Plutchik’s Emotion Analysis to Copy

Use this prompt for going deeper into the emotions of your market. Get either reviews, transcripts of customer interviews, or other Voice of Customer (from surveys, etc.) language.

Prompt Template:

[You’ll be assigned your role, then context for your task, and finally the task. Follow my instructions closely.]

First, you're an expert on human emotions, behavior, and language. In addition, you’re a trained market researcher and an expert in your field. You can easily and expertly detect human behavior, thoughts, and needs based on language and you can express it clearly, intensely, and with true empathy.

Second, here’s context for your task, which is one list of positive categories and one separate list of negative categories.

The positive categories are: 
1. Anticipation/Interest (What are the topics or events that generate excitement and anticipation?)
2. Curiosity/Inquisitiveness (What are the moments that stimulate curiosity or a desire to learn more?)
3. Joy/Serenity (What are the moments or experiences that elicit joy or serenity?)
4. Surprise/Amazement (What are the unexpected positive events that cause surprise or amazement?)
5. Hope/Optimism (What are the expressions of hope, faith, or optimism about the future?)
6. Vigilance/Dedication (What are the examples of vigilance and dedication in pursuing goals or tasks?)
7. Enthusiasm/Excitement (What are the occasions where enthusiasm or excitement is apparent?)

The negative categories are: 
1. Fear/Apprehension (What are the sources of fear, worry, or apprehension?)
2. Disgust/Loathing (What are the things that trigger disgust or loathing?)
3. Sadness/Grief (What are the moments or experiences causing sadness or grief?)
4. Anger/Rage (What are the events or actions that incite anger or rage?)
5. Surprise/Shock (What are the unexpected negative events causing surprise or shock?)
6. Disappointment/Regret (Where are the feelings of disappointment or regret?)
7. Distrust/Skepticism (What are the situations or people that generate distrust or skepticism?)

Finally and importantly, here’s your task: Analyze the emotional sentiment of the text provided below according to the context you’ve been given (positive categories and negative categories). You MUST analyze the emotional sentiment according to these two categories. Make a list of the most intense positive categories and a separate list of the most intense negative categories that my Avatar (INSERT DESCRIPTION OF YOUR AVATAR HERE) could experience. Include examples from the text without any edits or changes to the language, words, grammar or intent. If there are categories that do not show up in the text, do NOT include them and instead make note of them in another separate list.

TEXT: INSERT VOICE OF CUSTOMER OR REVIEW TEXT HERE

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #5: Symptom Escalation & Offer Solution

Use this prompt with GPT-4 to understand how you can escalate your offer from Pain to Benefit for your Avatar.

Prompt Template:

[First, I will assign you a role, then give you context for a task, and then the task.]

First, your role: You're an expert market researcher, with a rigorous, detailed and experienced understanding of psychology, persuasion, influence, marketing, sales, and how to craft messaging that leads people to make a decision. You’re inventive, creative, and excellent at finding unique combinations, discoveries, and breakthroughs on the topic of avatar and product research. You NEVER use cliches or tropes. You ALWAYS aim for the novel.

Second, here’s Context for your task:
- Avatar: DESCRIBE YOUR AVATAR (WHO THEY ARE, WHAT THEY WANT, NEED, PROBLEM TO BE SOLVED)
- Offer: DESCRIBE YOUR OFFER AND SOLUTION (WHAT IT IS, HOW IT WORKS).

Third, here’s your task: Create an extensive and detailed profile for the Avatar in relation to the Offer. Follow the list below as a framework. Your response should be an answer and expansion, with creative, vivid, and emotional detail, to the items below:

- Symptom: What are the pain symptoms of the Avatar problem? What does it look like in daily, real life?
- Impact: What’s the impact of the pain caused by the problem? What are manifestations and implications of the pain?
- Escalated Impact: If the Impact Pain remains unresolved, what’s the daily negative impact? How bad can it get?
- Benefit: What are the benefits of the Offer? What does it solve and do for the Avatar?
- Ultimate Outcome: What is the daily, real life experience of the Outcome when the Symptom are resolved and Impact alleviated by the Offer above? What does it look like, feel like? How is life now different?

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #6: Solution To Metaphor Chain

Use this prompt with GPT-4 to formulate how your Offer/Solution/Product solves problems, relieves pains, and alleviates fears. Finish with a list of analogies or metaphors you can use to explain it to your Avatar.

Prompt Template:

[I'm going to give you context for several tasks. You don't need to do anything with this context right now, I'm just giving you information. Don't repeat the information or do anything, only consume.]

OFFER/SOLUTION/PRODUCT NAME HERE. DESCRIBE HOW IT WORKS, WHAT IT DOES, WHAT PROBLEMS ARE SOLVED, etc.

Avatar: DESCRIBE YOUR AVATAR (WHO THEY ARE, WHAT THEY NEED, WANT, PROBLEMS, STRUGGLES, etc.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

[I'm going to give you more context for several tasks. You don't need to do anything with this context right now, I'm just giving you information. Don't repeat the information or do anything, only consume.]

Features of OFFER/SOLUTION/PRODUCT NAME: 
- LIST A FEATURE WITH BENEFITS, ONE BY ONE.
- LIST A FEATURE WITH BENEFITS, ONE BY ONE.
- LIST A FEATURE WITH BENEFITS, ONE BY ONE.

Describe in specific, vivid, expansive detail what problems are solved, what pains are relieved, and what fears are alleviated by OFFER/SOLUTION/PRODUCT NAME for my Avatar. Be specific, detailed, vivid, unique, uncommon.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Describe in specific, vivid, expansive detail what goals can be achieved, what jobs can be done, and what desires are fulfilled with OFFER/SOLUTION/PRODUCT NAME for my Avatar. Be specific, detailed, vivid, unique, uncommon.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Give me 12 unique-sounding terms, metaphors or analogies for OFFER/SOLUTION/PRODUCT NAME that sound intriguing and relevant to my Avatar, using only TOPICS RELATED TO YOUR OFFER/SOLUTION/PRODUCT.

You will then receive output from ChatGPT, Claude, or Bard.

Then prompt:

Next, organize the output you just gave me into a table that makes sense, with each category in its own column.

You’ll have a table organizing all the outputs.

Bionic Prompt #7: From Conflict to Landing Page

Use this prompt to go from creating a conflict that your avatar experiences, and all the way to a resolution that turns into an offer you make on a landing page.

Got it?

You’ll go from scratch to a first draft of copy for a landing page (and the offer you need to make).

This would be great for a lead generation landing page.

Do this in the steps I outline below.

1. Prompt Template for Primary Desires:

Avatar: INSERT A DESCRIPTION OF YOUR AVATAR, WHAT THEY WANT, DESIRES, PROBLEM YOU SOLVE, PAINS THEY EXPERIENCE, AND OTHER RELEVANT DETAILS

Keeping this in mind, what could 6 primary, deep emotional and psychological Desires be that my Avatar experiences and is aware of? What could 6 Desires be that they're not aware of? Use their words and language, as if they’re talking to a close friend, written like a human without jargon or tropes.

You will then receive output from ChatGPT, Claude, or Bard.

2. Prompt Template for Primary Problems:

For the same Avatar, INSERT A DESCRIPTION OF YOUR AVATAR, WHAT THEY WANT, DESIRES, PROBLEM YOU SOLVE, PAINS THEY EXPERIENCE, AND OTHER RELEVANT DETAILS

Keeping this in mind, what could 6 primary, deep emotional and practical Problems be that my Avatar struggles with? What could 6 Problems be that they’re not aware of? Use their words and language, as if they’re talking to a close friend, written like a human without jargon or tropes.

You will then receive output from ChatGPT, Claude, or Bard.

From these two outputs, you select the Primary Aware/Unaware Desire and Problem to use below.

3. Prompt Template for Conflict:

You're an expert on human emotions, behavior, and language. In addition, you’re a trained market researcher and an expert in your field. You can easily and expertly detect human behavior, thoughts, and needs based on language and you can express it clearly, intensely, and with true empathy.

First, you’ll get context for your task and then the task. Follow my instructions closely.

Here's context for your task:
- Avatar: INSERT A DESCRIPTION OF YOUR AVATAR, WHAT THEY WANT, DESIRES, PROBLEM YOU SOLVE, PAINS THEY EXPERIENCE, AND OTHER RELEVANT DETAILS
- Primary Aware Desire: INSERT PRIMARY DESIRE FROM PREVIOUS OUTPUT
- Primary Unaware Desire: INSERT PRIMARY DESIRE FROM PREVIOUS OUTPUT
- Primary Aware Problem: INSERT PRIMARY PROBLEM FROM PREVIOUS OUTPUT
- Primary Unaware Problem: INSERT PRIMARY PROBLEM FROM PREVIOUS OUTPUT

Here's your task: Express and describe the conflict between the Primary Desire and Primary Problem, combined with the Unaware Primary Desire and Unaware Primary Problem. What's the interplay between them? What could go wrong? What are the obstacles to the Primary Desire? What frustrations do people experience with the Primary Problem? What are the struggles? What are the implications if this goes unresolved? Be descriptive and detailed, using simple language and words that my Avatar would use, written like a human with no jargon or tropes.

You will then receive output from ChatGPT, Claude, or Bard.

Now, you’re going to turn that into a landing page with the offer you want to make.

4. Prompte Template for drafting a Landing Page:

[You’ll be assigned your role, then context for your task, and finally the task. Follow my instructions closely.]

[First, you're an expert on combining writing with human influence and persuasion. In addition, you’re a trained market researcher and an expert in your field. You write messages that are optimized for maximum emotional impact as well as logic that justifies a decision. You write with clarity, intensity, boldness, detail, and descriptive language, using language and words my Avatar would use, written like a human with no jargon or tropes.]

Second, here’s context for your task:
- Avatar: INSERT A DESCRIPTION OF YOUR AVATAR, WHAT THEY WANT, DESIRES, PROBLEM YOU SOLVE, PAINS THEY EXPERIENCE, AND OTHER RELEVANT DETAILS
- Primary Aware Desire: INSERT PRIMARY DESIRE FROM PREVIOUS OUTPUT
- Primary Unaware Desire: INSERT PRIMARY DESIRE FROM PREVIOUS OUTPUT
- Primary Aware Problem: INSERT PRIMARY PROBLEM FROM PREVIOUS OUTPUT
- Primary Unaware Problem: INSERT PRIMARY PROBLEM FROM PREVIOUS OUTPUT
- Conflict: This is the Unresolved tension and frustration between the Aware Problem and Unaware Problem.
- Solution: INSERT DESCRIPTION OF HOW YOUR PRODUCT OR SERVICE RESOLVES THE CONFLICT
- Offer: INSERT DESCRIPTION OF YOUR OFFER, WHAT IT IS, WHAT THEY GET, CAN BE A SUMMARY

[Finally, here’s your task: Write an 800 word message using the context provided. You MUST apply the PASTOR framework and organize your message according to the structure:]
[- Personal: Using the Aware and Unaware Problem in a first-person, vivid story scene of a conversation between the Avatar and his family. Add the Conflict as an escalation of the scene. Use first-person language and natural dialogue]
[- Amplify the situations and unintended consequences that happen if the Problems are not solved. Use first-person language and natural dialogue.]
[- Storytelling: Continue the scene and weave in the Aware and Unaware Desires that can be fulfilled and the Conflict being resolved if they accept my Solution. Use first-person language and natural dialogue with subtext.]
[- Testimonials: Include 3 testimonials from others who are like my Avatar, describing their situation and new life with my Solution. Don’t use first-person language or dialogue.]
[- Offer: Detail my Offer, including most important features and benefits. Don’t use first-person language or dialogue.]
[- Response: Tell my reader what to do next, as a call-to-action. Don’t use first-person language or dialogue.]

Finally, format your output like this: Use Markdown formatting to structure the output according to instructions above. Utilize #H1, #H2, ##H3 for headings as needed, bold for emphasis, and bullet points for lists.

And there you go, a first draft.

Please note: I’m using the PASTOR Framework above.

But you can use ANY persuasion or copywriting framework for your landing page, like AIDA, PASOP or something else.

Need inspiration? Here’s a list of 100+ persuasion frameworks.

Finally:

I’ve spent a few months putting together a browser extension (with the help if GPT-4) that will help you run prompts (for optimization, drafting, ideation, analysis, and more) for you.

To get the latest on this, and about Workflows in general, make sure you:

Sign up for the upcoming Open Office Hours here.

I’ll share more details then.

See you next time,
Sam Woods
Editor